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E-commerce in the MENA region is undergoing a significant transformation driven by Ramadan and Eid gifting, with gift orders surging over 150% during Ramadan 2025. Mobile devices now dominate transactions, and platforms are enhancing logistics and personalisation to meet year-round consumer expectations. The shift towards cross-border demand and smarter inventory strategies is reshaping the digital retail landscape, making Ramadan a critical period for innovation and engagement.
Kuwait has enacted a public debt law allowing for a borrowing ceiling of KWD 30 billion ($97.4 billion) and the issuance of financial instruments with maturities up to 50 years. This legislation aims to diversify funding sources and reduce reliance on oil revenues, supporting the country's Vision 2035 economic diversification strategy. With a projected budget deficit of KWD 5.6 billion ($18.33 billion) for the 2024-2025 fiscal year, the law is seen as a crucial step toward fiscal sustainability and infrastructure financing.
Saudi Arabia's sovereign wealth fund, alongside five regional counterparts, is set to control $18 trillion in assets by 2030, bolstered by aggressive investments, particularly in Asia and Africa. Gulf funds are enhancing their capabilities and expanding their global footprint, with significant investments in China amid a strategic shift from Western markets. As competition intensifies, these funds are focusing on performance and governance, employing around 9,000 professionals to drive innovation and efficiency.
Gulf sovereign wealth assets are projected to reach $18 trillion by 2030, marking a 50% increase and reinforcing the region's financial dominance. With around 40% of global SWF assets, key players like Saudi Arabia’s PIF and Abu Dhabi’s ADIA are expanding investments, particularly in Asia and Africa, while facing rising competition and the need for enhanced performance standards.
Microsoft has partnered with the Government of Kuwait to enhance digital transformation through an AI-powered Azure Region, aligning with Kuwait’s Vision 2035. This initiative will boost local AI capabilities, attract global businesses, and establish a Microsoft Technology Innovation Hub, including an AI Innovation Centre and a Cloud Centre of Excellence.Additionally, the government will implement Microsoft 365 Copilot for employees to improve efficiency and decision-making, while also launching the Cybersphere initiative to bolster cybersecurity and a skilling program for the workforce. This collaboration aims to foster a diversified digital economy and stimulate sustainable growth.
Forbes Middle East has unveiled its Top 40 Asset Managers for 2025, highlighting leaders who collectively managed over $439 billion in assets in 2024. Rashed Sharif of SNB Capital retains the top spot with $63.73 billion in AUM, followed by Mohammed Alardhi of Investcorp at $53 billion. Saudi Arabia dominates the list with 19 representatives, showcasing the region's growing influence in real estate, sukuk, and private equity.
Kuwait's startup ecosystem is rapidly evolving, supported by visionary investors and government initiatives like New Kuwait Vision 2035. With over $22 million raised in 2024 across sectors such as e-commerce and healthtech, the landscape is ripe for innovation, despite challenges like limited later-stage funding. Key players include Arzan Venture Capital, Faith Capital, and Angel Match, each focusing on various sectors and stages of investment.
AmCham Kuwait, in partnership with DHL Express and other strategic allies, launched the "Kuwait 4SMEs" initiative with the event "Scaling Locally, Expanding Globally." This forum provided SMEs and startups with strategies and insights for local growth and global expansion, featuring expert presentations and a panel discussion on essential growth strategies.The initiative, aligned with Kuwait's Vision 2035, will continue through 2025, offering resources and networking opportunities while addressing topics like digital transformation and sustainable business practices.
GCC countries saw a 1.7% inflation rise in October 2024, driven mainly by a 6.4% increase in housing costs. Other contributors included a 3% rise in goods and services and a 1.7% uptick in restaurant and hotel prices, while transportation costs fell by 3.6%. Kuwait led the region with a 2.4% inflation rate, surpassing the EU's 2.3%.
Motery, a fintech application transforming car buying in Kuwait, has successfully completed its seed funding round, achieving an $8 million valuation. This investment will enhance its online platform, allowing customers to purchase vehicles and access flexible financing solutions from home. Co-founders Abdullah Al-Ateeqi and Eng. Mohammad Al Abdulsalam expressed excitement about accelerating growth and improving the car buying experience in Kuwait's automotive market.
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